Social Media Marketing Strategy: Benefits of Using Video
Social Media Marketing Strategy: Benefits of Using Video
Blog Article
Adding video to your social media marketing strategy can be a game changer. If done right, it will help take your business to new heights. If you don’t have video in your strategy, you’re falling behind. But don’t worry, because it’s not too late to start.
Video is becoming one of the most (if not the most) consumed types of content on the internet. Studies show that people watch an average of 18 hours of video per week . Creating videos provides a great opportunity to educate, inform, and entertain people in a fun and interactive way.
But why is video so popular?
One of the reasons why videos are so appealing is that they are easy to consume. Watching a video is less demanding than reading a book or article. Studies show that 68% of people prefer watching videos, while 18% prefer reading articles.
The second, more physiological reason is that motion attracts attention. Video engages two of our senses: sight and hearing. The combination Belgium Phone Number List of these two elements helps improve our information consumption. Ninety-five percent of viewers remember information better when they watch a video .
The benefits of using videos on social media
Now that you know a few reasons why people watch videos, let’s look at how they can help your business.
Our Bulk Email Data are drawn to movement, so we are naturally drawn to videos. Additionally, videos are great for presenting and sharing information in a visually appealing way. To grab your audience’s attention, the first 2-3 seconds of your video should have something to hook them. The first few seconds are crucial. Video presentation tools can improve the visual appeal of your video in addition to grabbing your audience’s attention, thereby increasing the impact and engagement of your video with your audience.
Build trust
One of the best uses of video is to showcase your brand’s personality. Using it to showcase your company culture can increase your credibility Cell Phone Number Listing with consumers. They can be a great way to connect with your audience on an emotional level, leading to a greater sense of trust.
Videos also have a great influence on buyers’ decisions. Most people end up buying a brand’s products or services after watching a video.
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